PRIVACY POLICY

Thank you for your interest in this website located at www.memorialcareinnovationfund.com (the "Website") that is owned, operated and controlled by MemorialCare Innovation Fund (collectively "MCIF," "we," "our", or "us").

Your personal privacy is important to us. This Privacy Policy, effective June __, 2012, explains our information practices. Please read carefully to understand when do we collect your information, what type of information do we collect, how we collect, how we use, with whom do we share and what steps do we take to protect your information.

WHEN DO WE COLLECT INFORMATION?

We may collect information about you anytime you interact with MCIF such as when you (i) access or browse the Website, (ii) communicate with us either by e-mail, over the telephone or in any other manner, and (iii) request information about us.

WHAT INFORMATION DO WE COLLECT?

Information we collect is generally of two types - personally identifiable information and non-personally identifiable information.

Personally identifiable information comprises any information that can help us identify or locate an individual, including, without limitation, an individual's name, address, e-mail address, telephone number and credit card number.

Non-personally identifiable information comprises information that does not by itself identify an individual. This information generally includes anonymous information about an individual's use of the Website that includes, among other things, information concerning date and time of visit, the pages of the Website visited, path through the Website, IP address, the type of browser and operating system used.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION? AND WHY?

General
We do not collect personally identifiable information, except when you specifically and knowingly disclose such information. This information is generally collected when you fill out surveys or correspond with us. If you disclose your personal information, we will only store and use such information that we need to meet your requests and our legitimate business objectives. We primarily use your personal information to provide you an improved and customized online experience and service. We may also use the information we collect from you for the purpose of providing you with technical support, customer service, and account maintenance.

Personal Contact Information
We use your contact information to facilitate and improve your use of the Website, to communicate with you, and to comply with any requirements of law. We also use this information to respond to any questions you might have. This information may be disclosed to our staff and to third parties involved in the support of your use of the Website.

Online Surveys
In order to improve our services, we may use your personal information to send information about online surveys. These surveys help us to know more about your experience with our services. Your responses to these surveys are treated as confidential information. If you do not wish to participate in a survey, you may simply decline when asked. You may also choose to opt-out of participating in any future surveys. If you do so, we will not send you any survey requests in the future.

Correspondence
If you contact us by telephone, e-mail or letter to provide feedback, comments or inputs or for any other reason, we may keep a record of that correspondence and collect your personal information to process your enquiries, respond to your requests and improve our services.

HOW DO WE COLLECT YOUR NON-PERSONAL INFORMATION? AND WHY?

General
We will automatically collect certain non-personally identifiable information each time you visit the Website. For this purpose, we may use cookies, clear gifs, frames, server log analysis and other technology. We collect anonymous information about our users so that we can understand how people are using the Website and improve the overall quality of our users' online experience.

Cookies
The Website may contain "cookies." Cookies are bits of electronic information generated by web servers and stored on your hard drive when you visit practically any website on the Internet. Cookies are often used to differentiate users, store user preferences and track user trends in general. We may use cookies to improve the quality of the Website and to better understand how users interact with the Website. We do not use cookies to retrieve individual personally identifying information about you from your computer unless you knowingly and willingly provide such information. You can adjust your web browser security settings to refuse all cookies or to indicate when a cookie is being sent. However, if you disable the use of cookies in your web browser, some features of the Website we offer may not function properly.

Log Files
Log files record internet protocol (IP) addresses, browser types, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Website, track a user's movement in the aggregate, and gather broad demographic information for aggregate use. You do not have to register with us before we can collect this anonymous information.

Navigational Data
As you browse the Website, we may gather navigational data that shows what pages are visited and how long various features are used. This information will not reveal your identity or be linked to you personally. We use this information to complete, support and analyze users' purchases from the Website; to facilitate and improve use of the Website; to comply with any requirements of law; to serve, or have a third party serve specialized or relevant advertising content and/or recommendations to you on the Website; and for our internal purposes. We may from time to time supply the owners or operators of third party sites from which it is possible to link to the Website with information relating to the number of users linking to the Website from their sites. You cannot be identified from this information.

IP Addresses and System Specifications
When you access the Website, our servers may record your IP address. We may use IP addresses for system administration and troubleshooting, ensuring user compliance with our terms of service, investigating security breaches and compiling anonymous non-personal information such as how many users visited the Website. Additionally, when you log into your ccount, your system specifications such as operating system, system configuration, etc. may be collected by us for the purposes of analyzing and optimizing your experience and customer service.

HOW DO WE SHARE THE INFORMATION THAT WE COLLECT?

General
Personal information which we collect for a particular purpose will only be saved and used for that purpose, unless you have agreed to allow us to use it for some other purpose, as described in this Privacy Policy. We sometimes share non-personal information with third parties about our user base, but that information does not include any personally identifiable information. Except as set forth in this Privacy Policy, we do not trade, share, rent, sell or give away information concerning you to third parties.

Our Affiliates
We may share your personally identifiable information with legal entities that, directly or indirectly, control, are controlled by, or are under common control with, us. These affiliates may use your personally identifiable information only in accordance with this Privacy Policy.

Our Service Providers and Strategic Partners
We may disclose your personally identifiable information to our service providers and strategic partners. These third party service providers and partners will have access to personal information needed to perform their functions but may not use it for other purposes.

Enforcement
We may disclose your personally identifiable information or otherwise use such information to communicate with you if required or permitted to do so by law or in the good-faith belief that such action is necessary to: (i) conform to legal requirements or comply with legal process or any governmental request; (ii) protect and defend the rights or property of NHS and its affiliates, licensors or licensees; or (iii) protect the personal safety or interests of NHS's employees and consultants, other users of the Website, or members of the public in urgent circumstances. We may also disclose any of your personal information to law enforcement or other appropriate third parties in connection with criminal investigations, investigation of fraud, infringement of intellectual property rights, or other suspected illegal activities, or as otherwise may be required by applicable law, or, as we deem necessary in our sole discretion, in order to protect the legitimate legal and business interests of NHS.

Aggregated General Information
We may share aggregated general information about the Website with our corporate partners, investors, advertisers or others. Aggregate general information includes without limitation the number of users of the Website, revenue including payments by the users, usage statistics and user feedback. Aggregated general information does not include any personally identifying information that could be used to contact or identify you.

Change of Control
In the event that another company acquires all or substantially all of the assets related to the Website, or if we experience some other change of control event such as merger, insolvency, bankruptcy or receivership, we reserve the right to include any or all user-related information among the assets transferred to the acquiring company. We cannot guarantee that any entity receiving such information in connection with any of these transactions will comply with all the terms of this policy.

SECURITY

We take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, users' information. We restrict access to your personally identifying information to employees who need to know that information in order to operate, develop or improve our services and the Website. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. We use Secure Socket Layer (SSL) technology for mutual authentication, data encryption and data integrity. While no computer is 100% safe from outside attacks, we believe that the steps we have taken to protect your personal information drastically reduce the likelihood security problems to a level appropriate to the type of information involved. If you have any questions regarding which measures and techniques we use, feel free to contact us.

INTEGRITY

During the online account registration process you can review, change or remove the information you have submitted. We aim to keep our information about you as accurate as possible and encourage you to promptly update your information if it changes. You may, at any time, access your information to update, modify or delete any inaccuracies by accessing your account through the Website. You may also request us to remove your account information from our databases and we will try to remove as much information as possible. However, as we generally keep information related to past transactions for our records, we will not be able to completely remove your information.

CHANGES TO PRIVACY POLICY

We may change our policy at any time by posting a new version of it on the Website. We encourage you to check the Website regularly for information about revisions to this Privacy Policy. In the event that we change our Privacy Policy, such changes will affect all of the information we collect after any such change. If you object to the change to our Privacy Policy, then you must contact us in writing regarding your objection.

QUESTIONS AND COMMENTS

If you have any questions or comments about this Privacy Policy, you may contact us at ________@memorialcare.org.