Artera, the SaaS digital health leader in patient communications, announces new leadership for Artera Government Solutions: Kari Baldonado as General Manager; Marsha Laird-Maddox as Senior Director of Strategy and Operations; and Matt Beirne as Director of Federal Growth & Strategy.
Artera Government Solutions, a business unit of Artera, is an established patient communications leader in the federal space. In 2023, Artera acquired AudioCARE, a leading on-premise patient communications solution provider for federal agencies, including the United States Department of Veterans Affairs, Department of Defense, and the Indian Health Service, for more than 30 years. Today, the AudioCARE team and AudioCARE suite of products are part of the Artera Government Solutions Business Unit.
Kari Baldonado Named General Manager, Artera Government Solutions
Kari Baldonado has been promoted to General Manager, Artera Government Solutions. Baldonado is a seasoned leader managing cross-functional teams, multi-million dollar budgets and has spent more than 20 years in healthcare IT. Baldonado previously led Artera’s Oracle Health channel team, joining Artera more than two years ago. Prior to Artera, she spent 17 years at Cerner Corporation leading teams across the organization including consulting, product, and customer experience.
Marsha Laird-Maddox Named Senior Director, Strategy and Operations, Artera Government Solutions
Marsha Laird-Maddox has been promoted to Senior Director of Strategy and Operations for Artera Government Solutions. This is an expansion of Laird-Maddox’s role for the last three years at Artera, leading federal program management and federal business development. Laird-Maddox has more than 20 years of experience in product innovation, program and project management, new market entry and performance optimization across multiple domains in healthcare IT. Prior to Artera, she spent 18 years at Cerner Corporation.
Matt Beirne Joins Artera as Director, Federal Growth & Strategy
Matt Beirne joins Artera as Director of Federal Growth and Strategy, bringing more than 13 years of healthcare experience including deep expertise in healthcare IT, strategy and sales to advance healthcare quality. Beirne joins Artera from Oracle Cerner, where he was responsible for driving new business across multiple federal agencies and fortifying strategic partnerships for the company’s federal healthcare business unit.
“As Artera’s federal business has scaled over the past two years, it was an easy decision to elevate top talent, form a dedicated Business Unit, and enhance the leadership team with government expertise,” said Guillaume de Zwirek, CEO and co-founder of Artera. “We take great pride in delivering exceptional healthcare experiences for American Indians and Alaska Natives, and the heroes who serve(d) our country. These investments will accelerate our progress in the federal sector, streamlining pharmacy, scheduling, financial and clinical communications, and ensuring IHS beneficiaries, service members, veterans and their families receive the timely and compassionate care they deserve.”
