Babyscripts, the leading virtual care program for managing obstetrics, today announced the appointment of William Bates as Executive Vice President of Technology. In this role, Bates will be responsible for overseeing the development and enhancement of the company’s product. He will direct Babyscripts’ technology initiatives, supporting the company’s overall business goals and ensuring that technology investments support the company’s growth and innovation objectives.
Bates has more than 27 years of experience in information technology, building and managing teams in the startup SaaS space. He spent a decade working in New York City for companies such as Worldly Investor, ScreamingMedia, CBS Marketwatch, and X+1. In 2006, he relocated to the Raleigh-Durham area, where he continued to build technology teams for companies such as ChannelAdvisor, iContact, Appia, and DigitalTurbine.
Bates first entered into the healthcare technology industry with Validic, where he spent more than 5 years building a remote patient monitoring platform and the associated IoT infrastructure required to support it. Most recently, he served as Senior Vice President of Engineering at Ilumivu, where he oversaw product and technology efforts, including the development of the flagship direct-to-consumer heart health application, Cardiogram.
“I’ve always been excited by problem-solving, and the maternal healthcare space presents some of the most glaring and urgent problems of our day — and some of the greatest opportunities for tech solutions,” said Bates. “Babyscripts is on the front lines of addressing these challenges, and I’m thrilled to channel my expertise to meet them head on.”
“Bill brings an incredible breadth and depth of experience to Babyscripts,” said Anish Sebastian, CEO and co-founder of Babyscripts. “He’s an expert in all things RPM for providers and payers — he understands their workflows and their pain points, and he knows how to successfully develop and execute effective solutions for those challenges. We’re thrilled to add his expertise to our team.”
Bates holds a degree from the University of Maine. With a strong background in technology team building and leadership for startup and growth companies, he is committed to guiding Babyscripts’ product initiatives to address some of the greatest challenges facing pregnant and postpartum patients today.
