Amenities Health Taps Industry Expert to Drive Growth of ‘Digital Front Door’ Platform

By December 8, 2023 December 16th, 2023 News

The hiring of Scott Heatherly as Amenities’ first VP of sales follows the September closing of the company’s Series A financing round, when it secured $6.25 million for a total raise of $10 million to date.

Dallas-based Digital Front Door platform Amenities Health has hired Scott Heatherly as its first vice president of sales, a role in which he will develop and execute a go-to-market strategy to help health systems across the country acquire and retain patients via its technology and membership offering.

“Scott has worked in the digital front door space for the past seven years with some of the largest health systems in the U.S. He is passionate about bringing innovative new technology products to the market,” Amenities Health founder and CEO Aasim Saeed said in a statement. “This is not the first time our paths have crossed. I know Scott to be a natural leader who sets compelling sales strategies and motivates teams to achieve ambitious revenue targets. I’m excited to welcome him to the team.”

Heatherly’s hiring comes after Amenities Health closed its Series A financing round in September, securing an additional $6.25 million that put Amenities’ total amount raised to that date at $10 million.

Scheduling care as easily as making an Amazon purchase

Amenities said that Heatherly is a dynamic, results-driven healthcare IT sales professional with more than 25 years of experience.

Before coming to Amenities Heath, Heatherly was the regional director of Healthcare at Hyro, an adaptive AI communication platform to elevate patient experience via virtual voice/web assistants.

He was also regional director of sales at Symplr, which acquired Phynd Technologies in 2021. Before that, Heatherly was regional VP of sales at SourceMedical, where he achieved top sales results for over a decade.

“I’m excited to bring my expertise and leadership to drive growth at Amenities Health and allow health systems to benefit from the company’s advanced technology,” Heatherly said in a statement. “Today’s patients expect to find and schedule care as seamlessly as they can make a purchase from Amazon. Health systems need a modern integrated mobile app and web tool they can quickly deploy at scale to enable services and build loyalty. I believe our platform is the future of healthcare.”

More on funding

Amenities’ latest fundraising round was led by MemorialCare Innovation Fund, a strategic healthcare investment fund wholly owned by MemorialCare Health System. Epic Ventures, a venture capital firm which led Amenities’ seed round, also participated.

Other backers included healthtech CEOs Chris Gibson, Blake Marggraff, Kyle Robertson, Tom White, Kulmeet Singh, Harjinder Sandhu, and Buzz White, Amenities Health said.

Amenities Health’s Digital Front Door and Patient Loyalty Platform helps health systems acquire new patients, build brand loyalty, and grow revenue, the company said. Its technology is secure, scalable, and fully integrated with the industry’s largest EMRs, patient portals, and cloud providers. The company said its platform provides the flexibility of custom-built solutions at a fraction of the cost and time.