With the acquisition of Eden Health, Centivo accelerates its plans to scale its primary care-centered health plans to more working families and employers nationwide.
Centivo, a pioneering healthcare company built to make quality healthcare more affordable for employers and their employees, today announced the acquisition of Eden Health, an employer-centered virtual-first medical provider, effective immediately. This strategic move enables Centivo to accelerate its plans to scale its primary care-centered health plans to more working families and employers nationwide.
“We are witnessing primary care access problems unlike anything we’ve experienced in our lifetimes. Our system is plagued by chronic shortages in primary care access due to decades of under-investment and misaligned incentives,” said Ashok Subramanian, Founder and CEO of Centivo. “Our partnership with Eden Health – and its cutting-edge, technology-centered capabilities in primary care, mental health and urgent care – aligns seamlessly with Centivo’s mission to achieve radical affordability and enhanced patient access for American workers.”
Through this acquisition, Centivo now serves more than 160 employers ranging from Fortune 100 companies to small businesses, with market reach in all 50 U.S. states to remove barriers to healthcare. Eden Health’s clinical services will be fully integrated into Centivo, enhancing the company’s virtual advanced primary care practice, while broadening its clinical services to include mental health care, urgent care and workplace pop-up clinics. The acquisition will also integrate Eden Health’s technology, which interweaves its clinicians’ Electronic Medical Records system with its proprietary member app, enabling data-driven engagement and collaborative care through omni-channel interactions. Eden Health has also proven the ability to deliver a solution that patients love, with a customer satisfaction rating of 4.97 out of 5.00.
Matt McCambridge, CEO and co-founder of Eden Health, expressed confidence in the acquisition, stating, “There is no better partner for a primary care solution like Eden Health than a health plan like Centivo that shares our values, including the primacy of primary care in every patient experience.” McCambridge will support the transition and serve as a Senior Advisor to the combined organization.
The acquisition builds upon and rapidly scales Centivo’s proven advanced virtual primary care practice, which addresses critical challenges in primary care access as highlighted by the State of the Primary Care Workforce, 2023, published by the National Center for Health Workforce Analysis. The opportunities presented by a well-integrated, primary care-centered health plan model include shifting primary care compensation away from fee-for-service and toward a value-based, prospective payment model that frees clinicians from fruitless administration, enhances patient access, and effectively aligns employer, employee and provider incentives.